Chatbots and other conversational marketing solutions have been around for a while now. Most of us are used to seeing little chat boxes at the bottom of a website.

But how do they work? 

How can enterprises tackle these projects and offer a conversational channel to their customers?

How do you leverage the power of AI and natural language processing (NLP) to build proper dialog and conversations within a chatbot solution? 

After discussing and interviewing customers and prospects, we came to the conclusion that the project’s steps are not always obvious. Chatbot projects are a rather new challenge compared to website projects.  

Today, we want to share our knowledge in a complete guide on building a chatbot for enterprise. The whitepaper details our methodology in five steps. It explains the challenges, risks, and shares best practices.

What you will find in the Chatbot Journey whitepaper

The whitepaper has been created by our chatbot experts and consultants. They explain the steps to guide you towards your first conversational experience: from ideation to implementation.

We have highlighted the tasks to be done as well as the effort and team members required.

To make things easier, we created a five-step plan to successfully run chatbot projects and to share insights about tasks, required skills and challenges:

• Step 1 – From idea to roadmap: make a list of ideas and define business cases
• Step 2 – Turning a roadmap into a plan: bring all the experts together and define the solution end to end
• Step 3 – Designing the chatbot and conversations: build your ideas into the chatbot
• Step 4 – From training to go-live
• Step 5 – Scale and optimize the chatbot experience: enhance the conversation

Our approach was designed with the requirements and challenges of enterprises in mind. 

You should read this whitepaper if you plan to create a chatbot for your enterprise and will have a key role in your organization, such as:

• Marketing Manager: you are in charge of digital marketing activities and customer experience. Your goal is to build a new channel to engage with your customers.
• Digital Project Manager: you are in charge of your organization’s digital projects and a chatbot is a brand new channel that you have to tackle soon.
• Executive: you might be heading marketing or the IT department and oversee the digital transformation at your company. It’s important for you to understand the challenges and risks that come with such a project.

Do you want to read the whitepaper?

You can check  the brand new Chatbot Journey Whitepaper out right here:

If you have additional questions about our methodology, our experts are here to answer all your questions.

Clemens Blumer

Senior Software Architect