How SBB delivers the next generation omnichannel experience
High-Performance Architecture for SBB
A solid technical foundation for the most visited Website in Switzerland
SBB, the Swiss federal railways
SBB is the state-owned federal Swiss railway company that provides most of the railway service in Switzerland.
SBB drives a lot of traffic to its website, making it the most visited site in Switzerland.
One Inside worked together with various teams at SBB – such as Marketing, IT, and the e-commerce team – in order to implement a solid digital marketing stack.
36’000’000 page requests per day
With 20’000’000 timetable requests and 36’000’000 page requests, SBB.ch is the most frequented website in Switzerland.
Upon starting the project, the main challenges and concerns were:
- How to offer real-time information to the client of SBB 24/7
- How to manage the high demand on the website
One Inside and SBB worked hand in hand to design and build a scalable architecture perfectly integrated within the backend systems to enable travelers to enjoy stellar digital services along their journey with SBB.
Best of Swiss Web Awards on Adobe Experience Cloud
Throughout this high-profile initiative, One Inside was in charge of the technical concept, backend implementation, and quality assurance.
The new SBB website is fully optimised for all device types. It represents a state-of-the-art web offering of the prestigious mobility leader.
One Inside designed and engineered a robust system based on Adobe Experience Cloud with:
- Adobe Experience Manager as the backbone of the website, serving content in 4 languages
- Personalisation and Optimisation handled by Adobe Target
- Further services such as digital asset management provided by the same infrastructure for internal and external users
The project and website have been critically acclaimed. SBB won the master category at the Best of Swiss Web Awards 2018. One Inside is thrilled to have achieved this result based on Adobe Experience Cloud.Visit the most visited website in Switzerland
Adobe Experience Manager