THE customer

SBB CFF FFS, the Swiss federal railways

SBB CFF FFS is the state-owned federal Swiss railway company that provides most of the railway service in Switzerland.

SBB CFF FFS drives a lot of traffic to its website, making it the most visited site in Switzerland. 

One Inside worked together with various teams at SBB CFF FFS – such as Marketing, IT, and the e-commerce team – in order to implement a solid digital marketing stack.

The Challenge

36’000’000 page requests per day

With 20’000’000 timetable requests and 36’000’000 page requests, SBB.ch is the most frequented website in Switzerland.

Upon starting the project, the main challenges and concerns were:

  • How to offer real-time information to the client of SBB CFF FFS 24/7
  • How to manage the high demand on the website

One Inside and SBB CFF FFS worked hand in hand to design and build a scalable architecture perfectly integrated within the backend systems to enable travelers to enjoy stellar digital services along their journey with SBB CFF FFS.

SBB on Adobe Experience Manager

The Solution

Best of Swiss Web Awards on Adobe Experience Cloud

Throughout this high-profile initiative, One Inside was in charge of the technical concept, backend implementation, and quality assurance.

The new SBB CFF FFS website is fully optimised for all device types. It represents a state-of-the-art web offering of the prestigious mobility leader.

One Inside designed and engineered a robust system based on Adobe Experience Cloud with:

  • Adobe Experience Manager as the backbone of the website, serving content in 4 languages
  • Personalisation and Optimisation handled by Adobe Target
  • Further services such as digital asset management provided by the same infrastructure for internal and external users

The project and website have been critically acclaimed. SBB CFF FFS won the master category at the Best of Swiss Web Awards 2018. One Inside is thrilled to have achieved this result based on Adobe Experience Cloud.

Visit the most visited website in Switzerland

The Technology

Adobe Experience Manager

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Adobe Target

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